Throughout history coffee has been a catalyst for conversation and creativity.
The story of coffee is a tale of exploration, of empires rising and falling, and of ideas spreading.
Coffee connects us to our ancestors, who first brewed it, and to our peers across the world.
Brewing history...
Coffee is the drink of early risers and night owls.
- Thomas Jefferson
Coffee — the favorite drink of the civilized world
The history of coffee
Сoffee was discovered by an Ethiopian goat herder named Kaldi in the VIII century. He noticed his goats became energetic after eating berries from a certain tree.
Legend of Kaldi
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The origins of coffee
Chapter 1.
Kaldi tried the berries himself and felt a similar boost. He shared his discovery with a local monastery, where monks used the berries to stay awake during long prayers, spreading the word about this magical plant.
Hmmm...?!
Coffeehouses began to appear in cities across the Middle East. They became centers of social interaction, where people gathered to discuss politics, listen to music, and enjoy company. Coffee became poart of Islamic culture for the centuries to come.
From ethiopia to Middle east
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By the XV century coffee reached the Arabian peninsula and began a journey which would bring it across the globe. Coffee was known in Yemen, Persia, Egypt, Syria, and Turkey.
- Ibn Khaldun
Coffee is a magic that binds the minds of people.
Entering Europe
Chapter 2.
Figures like Isaac Newton, Voltaire, and James Boswell visited these houses, discussing everything from science to philosophy. Coffeehouses played a crucial role in shaping the Enlightenment and modern society.
In Europe, coffeehouses became hotbeds of intellectual exchange. Known as "penny universities," they offered affordable access to the latest news and ideas.
Driven force of the Enlightenment
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Venetian merchants brought coffee to Europe in the early 17th century. Initially, it was met with suspicion and considered a "bitter invention of Satan."
However, coffee quickly gained popularity. Pope Clement VIII tasted and blessed it, encouraging its consumption. By mid-17th century, coffeehouses were thriving in the major cities of England, Austria, France, Germany and Holland.
Coffee Takes Over Venice
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Voltaire
Boswell
Every man is guilty of all the good he did not do.
To every action there is always opposed an equal reaction.wton
Newton
In every picture there should be shade as well as light.
Coffee began to replace the common breakfast beverages of the time — beer and wine. Those who drank coffee instead of alcohol began the day energized, and the quality of their work was improved.
American countries like Costa Rica, Guatemala, and Honduras also became key coffee producers.
Coffee quickly spread throughout Central and South America, where the climate and soil conditions were ideal for its growth. Plantations were established in magnificent tropical forests and on rugged mountain highlands.
The country’s vast plantations and ideal growing conditions allowed for large-scale production. By the 1820s, coffee had become Brazil’s main export, impacting on its economy and culture.
In the 19th century, Brazil became a major coffee producer. Brazilian diplomat smuggled seeds from French Guiana, establishing plantations that would make Brazil the world’s leading coffee exporter, a title it holds to this day.
Introduction to the New World
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Brazil’s Coffee Boom
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Coffee’s journey to the Americas began in the early 18th century, when the first coffee plants were brought from Europe.
Travelling to the Americas
Chapter 3.
Coffeehouses began to spring up in major cities, becoming centers for social and political discourse.
The revolt, known as the Boston Tea Party, would forever change the American drinking preference to coffee.
Coffee arrived in America in the mid-17th century and gained popularity during the American Revolution. As tea became associated with British colonial rule, American patriots turned to coffee as a symbol of independence.
Coffee and The American Revolution
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1901
Japanese-American chemist Satori Kato invented the first soluble instant coffee. This innovation laid the way for the convenience that instant coffee would bring.
Modern Times
Chapter 4.
Rise of Instant Coffee
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1938
Nestlé introduced Nescafé, first instant coffee, which changed the coffee industry, allowing people to enjoy a quick cup of coffee without sacrificing taste. Instant coffee gains massive popularity during World War II, when soldiers needed a quick, reliable caffeine source.
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Cultural Shifts
1974
1971
The term 'specialty coffee' appeared marking the beginning of a focus on high-quality beans. This shift showed the importance of coffee’s origin, flavor profiles, and the art of brewing. Coffee making became a craft.
The first Starbucks opens in Seattle, Washington. This marks the beginning of a new era in coffee culture, creating a 'third place' between home and work. Starbucks rapidly expands, influencing coffee culture globally.
Modern coffee lovers have more options than ever, celebrating coffee’s rich heritage. From single origin brews to complex espresso drinks, the variety and quality of coffee available today are numerous.
Nowadays
Coffee is like a hug in a mug
